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There's no need to make a mountain out of a mole hill.

I'm always amazed by the negative feedback I get from CEOs about being virtual.

I'm not serving my members.

My team will become disconnected.

I don't have fancy enough technology.

When I ask if they've talked to their members, looked at their team's current communication style, compared the types of branch transactions to their technology, the conversation abruptly ends.

The truth is I think they're scared. The concept of virtual sounds daunting. It's a mountain too tall.

Like everything else you've done that was hard, take it one step at a time. Identify your most unprofitable branch. Get front-line buy-in and try it there.

Incidentally, Branch Managers are the ones that contact me and tell me they want to try it and believe their members would embrace it. I tell them to do it. It's their branch, start educating members on virtual transactions. There's no downside, no revelation they have to disclose to staff, leadership, or the members. Just educate. See what happens.

There's no need to make a mountain out of a mole hill.

What are you afraid of?


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